In Case You Missed It --

Those of you (and me) who don't have GMail accounts with Google might be surprised to know that content-related ads are included in the email. The content that the ads are related to is the content of your email, which leads to some unintentionally poor matches:

-- An email exchange involving not being engaged led to an ad from a site listing bridal party gifts, which is probably the last thing the people involved wanted to hear about

-- A "Happy 31st Birthday" email included an ad for a website that specializes in gifts for people considered "over the hill"

-- And my favorite -- an email exchange between two musicians arranging a time to practice resulted in an ad for a dating service that included the description "Why You're Attracted To Jerks And Players"

Still a few bugs in that system!

(Source: Wall Street Journal, October 31: "Tailoring Ads To Email Users, Google Has Some Poor Fits")

Chris Bryant
CCIE #12933
http://www.thebryantadvantage.com

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